Build Your Sales Tribe

Build Your Sales Tribe

Sales in the Information Age

Steve Schrier


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The world of sales is undergoing a massive change: the world is getting smaller, data is getting bigger, communication is becoming easier, and buyers are empowered like never before. 

Build Your Sales Tribe is a manual for navigating this change and bringing your business into the future. It is based on a fundamental tenet: if you don’t have a solid commercial approach, scaling a business is near impossible. In the Information Age, generalist salespeople for ‘simple sales’, those used by most business-to-consumer (B2C) and some business-to-business (B2B) organisations, are becoming redundant. Businesses need the right approach to more complex sales – one that has value for both the buyer and seller.

This book guides the reader through setting up functions and foundations that will allow them to build a successful approach to sales and find the right salespeople for the job. It delivers advice and offers a series of practical projects on a wide range of topics from interview questions to targeting customers, pricing models to measurement, ethical approaches in selling to diversity and inclusion, negotiation techniques to account management and much, much more.


Steve Schrier:
Steve Schrier has held multinational commercial roles for over twenty-five years. His journey has taken him from start-up to exit several times focusing on high growth through proven commercial engagement techniques, and Steve believes that there is a problem which is going to get worse as the information age accelerates. Many B2B companies will continue to face serious challenges in forming and running a successful commercial approach. These are the tools he would like to share with any B2B company looking for a commercial structure to take their business on a high growth path. Steve has seen failures and mistakes along the way, and this is a chance to help other avoid those.