John Ashton: John Ashton is a former journalist and researcher. In 2012 he abandoned his old career and set up his own copywriting agency, Write Arm, despite having no clue how to go about it. To his amazement, within a few years the company was turning over half a million pounds a year. The secret of its success was the flexible model that he developed - which he calls the KitchenTable Method - using remote-working freelance talent.
In 2019 he established The KitchenTable Community, which aims to encourage other solo creatives to establish their own agencies using the same model.
He lives in Brighton, England with his family.