Ultimate Guide to LinkedIn for Business

Ultimate Guide to LinkedIn for Business

Access more than 500 million people in 10 minutes

Ted Prodromou, Melonie Dodaro


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  • Prodromou has more than a decade of helping businesses grow using SEO, pay-per-click management, and LinkedIn, and shares the best, most effective ways to keeping businesses in front of decision makers, build strong referral networks, and position companies as experts in their industries, respectively
  • Foreword by Melonie Dodaro, author, LinkedIn expert, trainer, and keynote speaker
  • Marketing, search, and analytics are broken down into actionable steps, and are illustrated with updated screenshots and real-life examples

    While most LinkedIn books teach the basics of LinkedIn, this Ultimate Guide dives deep into the platform and delivers the most efficient and powerful strategies to leveraging LinkedIn for your personal brand and your business.

    In this new edition, readers will get an inside look at Ted Prodromous’s four-step strategy for LinkedIn based on the marketing model of AIDA (Attention, Interest, Desire, Action), which covers how to:

  • Make a connection on LinkedIn that’s as good as meeting them in person
  • Use content marketing and build your thought leadership to turn those connections into allies and lasting business relationships
  • Build trust with prospective clients by exploring similar interests
  • Develop a closing process that seamlessly integrates LinkedIn to convert prospects to clients

  • Author

    Ted Prodromou:
    Ted Prodromou is a speaker, author and online advertising consultant, generating leads for his clients using Google AdWords, Facebook ads, LinkedIn, Twitter, and other social media platforms. He also teaches online and in-person classes on LinkedIn, Twitter, and online advertising. In his past life, Ted worked for high tech companies IBM, DEC and Cellular One before starting his own consulting firm in 1999. You can learn more about Ted at tedprodromou.com.