From an Idea to Disney

From an Idea to Disney

How Imagination Built a World of Magic

Lowey Bundy Sichol, C.S. Jennings

$6.99

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Description

From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!

“I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!
  • Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)
  • Discover behind-the-scenes magic of how Walt Disney World is run.
  • Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!


Author

Lowey Bundy Sichol:
Lowey Bundy Sichol is the author and creator of From an Idea to..., the world’s first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.

?With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to…, a movement that introduces business and entrepreneurship to children.

Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com



Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com

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